
As with most freelance creative, I don't do enough marketing. Well, I am bound and determined to change that. I have been doing a lot of research lately about what are the best marketing strategies for a freelance Illustrator. There's a lot of options out there, but, what's best for me? I need a fine balance of fresh ideas, mixed with economical solutions. If I had unlimited funds, I'd be creating custom doo-dads and sending them all over the country to perspective clients.
So, here's what I've decided on to try to spark my freelance business and gain some new clients...
1.
Web site update - I have completely overhauled my website. It has a new look, and an easier to update interface, so I will be less intimidated to make updates. I am not by any means a web designer, or a programmer...Heck, I barely understand what I'm doing. So, I tried to go with the simplest website design - 4 basic pages with a gallery. I think it does the trick.
2.
Forming a Newsletter - I am in the process of creating a monthly newsletter to stay in contact with those folks who said that they were interested in my work. So, if you are one of those people, please, use the button to the right to sign up for my newsletter.
3.
Direct Mail - I am also going to be sending out a holiday mailer to prospective clients. I will post it here when its complete so you can see it. It will promote my availability, my website and of course my newsletter. This is the piece of the puzzle that's going to cost a little bit of money. I will have to pay for printing the postcard as well as mailing it - .27 each - ouch!
4.
Blogging - as you can probably tell, I don't blog that much - ok, let's be honest - I don't blog at all. I'm really new at it and I'm not really sure what I should be talking about. But, I have made a commitment to blog at least once a week. That post will contain a new drawing or sketch that I have completed, or perhaps some sneak peeks at a new project I am working on. I also want my blogs to be interesting to read, so hopefully, I can post something about the process of creating the drawing posted, or maybe about the business of freelancing...And sometime, I'm sure it will happen that you will just get some sort of crazy rant from me.
That's about it for now. Hope you stay tuned, and don't forget to subscribe to my newsletter.
Jamie
Labels: Advertising, drawings, Freelance Illustrator, illustration, Marketing, newsletter